BRANDING, PACKAGE DESIGN, FORM DESIGN, LOGO DESIGN, INFORMATIONAL HIERARCHY, RESEARCH
My aim was to develop a retail brand identity for a store inspired by the Vampires of the French Quarter mythology of New Orleans. It began as a research project where I reviewed articles, local interviews, and other brand case studies. The next step was to create an asset library that reflected the spirit of New Orleans, while maintaining a unique identity. Finally, I applied the assets to a variety of products and environments. The target audience is the Vampire community in Louisiana that wishes to enjoy the state, but has obstacles due to the nature of being a Vampire (sun, garlic, etc.)
The Process
Research
Brainstorming the Brand Logo Iteration Asset Creation Packaging Design Iteration
Final Deliverables - Highlights
Final Presentation