ST GERMAIN’S PASSAGE
BRANDING
PACKAGE DESIGN
FORM DESIGN
LOGO DESIGN
My aim was to develop a retail brand identity for a store inspired by the Vampires of the French Quarter mythology of New Orleans. It began as a research project where I reviewed articles, local interviews, and other brand case studies. The next step was to create an asset library that reflected the spirit of New Orleans, while maintaining a unique identity. Finally, I applied the assets to a variety of products and environments. The target audience is the Vampire community in Louisiana that wishes to enjoy the state, but has obstacles due to the nature of being a Vampire (sun, garlic, etc.)
RESEARCH
LOGO IDEATION
Asset Creation
Final Presentation